'SB SUNGBO'
Designing the sustainable future of agriculture
Connecting agriculture closer to consumers and creating new value for Korean agriculture.
Symbol
SB SUNGBO's new CI inherits the harmonious shape of the Sun and leaf in the symbol,
and comprehensively expresses sustainability, growth, and future vision through diverse colors of
Blue(trust and future vision), Green(sustainability and vitality), and Orange(growth and energy).
It embodies a future-oriented corporate spirit
that harmoniously connects agriculture, environment, and innovation.
-
Blue
Trust,
Future Vision -
Green
Sustainability,
Vitality -
Orange
Growth,
Energy
Signature Type
The signature type combining SB SUNGBO's symbol mark and logotype is used as a core communication means to convey the group image.
As it is combined due to the special nature of the symbol mark and logotype, it cannot be arbitrarily modified for use.
Korean CI
English CI
Black CI
White CI
SB SUNGBO's newly changed CI embodies SB SUNGBO's vision and philosophy of "achieving sustainable growth beyond agriculture and creating a healthy future."
The 「SB SUNGBO」 font emphasizes clean and delicately refined details, forming a consistent brand image with increased recognition over time.
Through this, SB SUNGBO continues its growth as a future-oriented company where agriculture, environment, and innovation are in harmony.
Color Regulations
Color is an important element in forming brand image.
Using colors outside the regulations may distort the brand image or worsen communication effects, so careful attention is needed when using them.
SB Blue
#056585
R 5 / G 101 / B 133
PANTONE 2152 C
Symbolizing sky and water, Blue represents SB SUNGBO's clean and trustworthy image.
SB Green
#007684
R 0 / G 118 / B 132
PANTONE 2238 C
Symbolizing nature and life, Green expresses SB SUNGBO's sustainability and vitality.
SB Orange
#de782b
R 222 / G 120 / B 43
PANTONE 2433 C
Symbolizing energy, Orange expresses SB SUNGBO's vitality and creativity.
SB Gray
#5b5657
R 91 / G 86 / B 87
PANTONE 4285 C
Symbolizing trust and neutrality, Gray represents SB SUNGBO's consistency and harmony.